Ed Sims is the President and Chief Executive Officer for WestJet. As President and CEO, Ed is responsible for both the strategic direction of the company and the day-to-day operations. Ed first joined WestJet in May, 2017 as Executive Vice-President, Commercial. Since starting in the United Kingdom travel industry, Ed has enjoyed a varied career spanning more than 30 years in tourism and aviation across the European and Australasian markets. Prior to WestJet, Ed held senior commercial and operational leadership positions within the Tui, Thomas Cook, and Virgin Groups and served for ten years at Air New Zealand where he led the international wide-body business. His most recent role was as CEO of Airways, New Zealand’s air navigation service provider. Throughout his career Ed has demonstrated that an emphasis on peoples’ development and transparent communication are the stepping stones to success. Drawn to WestJet’s culture, Ed guides his team based on professional values of accountability, resilience, authenticity, aspiration, and humility.